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About
Dog Training
Dog Training is a fictional dog training brand created to showcase my creative direction and digital marketing skills. Built around the mission of fostering stronger bonds between dogs and their humans, the brand emphasizes consistency, science, and trust-based training methods.
This video series walks through the process of building a complete digital marketing campaign—from brand identity and content strategy to email marketing and ad concepts. Each video highlights a different phase of the campaign, demonstrating how I approach strategy, design, and storytelling for service-based businesses in the pet industry.
While the brand is fictional, every element—from visuals to messaging—was created to reflect real-world execution and professional quality.
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Services Provided
Brand Strategy
Strategic SEO, content marketing, and paid advertising campaigns. Combined with consistent social media management—including scheduling, community engagement, and performance tracking—to build brand presence and drive audience growth across platforms.
Email Marketing
Develop and execute email marketing campaigns that engage audiences, promote offerings, and drive conversions. Design branded templates, craft compelling copy, and segment audiences for targeted messaging. Analyze performance metrics to optimize open rates, click-through rates, and overall campaign effectiveness.