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About
Lotus Active
Lotus Active is a fictional activewear brand created to showcase my creativity and content development skills. Designed for the modern woman, the brand represents strength, movement, and confidence through sleek, versatile activewear.
I developed a complete digital presence for Lotus Active—including a curated social media feed, original content creation, promotional email campaigns, and paid ads —to demonstrate my abilities in branding, marketing strategy, and visual storytelling. Though the brand is fictional, every element was crafted to reflect real-world standards and results-driven design.
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Services Provided
Plan, create, and manage paid advertising campaigns across platforms such as Google Ads and social media to drive targeted traffic and conversions. Continuously monitor ad performance, adjust targeting and creatives, and optimize budgets to maximize ROI. Use data insights to refine strategy and align campaigns with broader marketing goals.
Paid Ads
Social Media
Strategic SEO, content marketing, and paid advertising campaigns. Combined with consistent social media management—including scheduling, community engagement, and performance tracking—to build brand presence and drive audience growth across platforms.
Email Marketing
Develop and execute email marketing campaigns that engage audiences, promote offerings, and drive conversions. Design branded templates, craft compelling copy, and segment audiences for targeted messaging. Analyze performance metrics to optimize open rates, click-through rates, and overall campaign effectiveness.